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Strategic Goals & Priorities

Focal Areas

The Town Council will endeavor to successfully implement the Knightdale Strategic Plan. The Council will use the plan to guide its decision-making to ensure that their decisions are aligned with the objectives laid out in the plan. A key component of the plan is the identification and adoption of strategic priorities. 

These priorities represent all projects/programs/initiatives necessary to fully realize the Focus Areas of the Knightdale Strategic Plan. The Town Manager will work, in conjunction with the Department Directors, to recommend priorities that advance the Town’s strategic vision. These departmental recommendations will be formalized in a Strategic Goals & Priority calendar that identifies each item along with a target fiscal year for completion. These strategic goals will be adopted by the Council annually. 

The Town Manager has the overall responsibility for implementing the plan and will work in conjunction with the town staff to achieve the results envisioned by Council and the community. The Manager will facilitate an annual planning retreat for the Council, to ensure that the Knightdale Strategic Plan is a living document, which continually evolves to fulfill the mission and vision of our organization.

 

SAFE

Safe

Knightdale is a safe community, where residents feel secure throughout the Town, the crime rate is low, and public safety personnel have a positive relationship with the community. 

Implementation Items Department(s) CIP Approval Required Funding CommittedTarget Date 

Convert Public Safety Center to Law Enforcement Center

  • New 36,000 square foot facility to include Fire Administration 

Police 
Fire
Public Works
Finance
Development Services 

YesYesFY2026

Maintain Insurance Service Office Public Protection Classification (ISO) of 2 

  • Town’s commitment to protect fire insurance premiums for residents and commercial stakeholders 
Fire NoYesFY2026*

Meet all CALEA, NCLEA, and NCLM Risk Review Compliance Requirements 

  • Town commitment to voluntarily professional standards to ensure organizational commitment to best practices in law enforcement administration 
PoliceNoYesFY2026*

Complete a Pedestrian Lighting Study 

  • Adopt updated specifications, if recommended 
Development Services YesNoFY2026

Acquire Land for the Relocation of Fire Station #2 

  • Relocation of Hester Street facility  
Administration 
Fire 
YesYesFY2026

Support NC Vision Zero Initiative* 

Traffic safety approach focused on eliminating traffic deaths and serious injuries 

Development Services
Police
Fire
NoYesFY2026*

Deploy New Fire Apparatus in Service 

  • Tiller ladder truck and fire engine 
FireYesYesFY2027

Determine Location for Fire Station #5 

  • To be located in the northern portion of jurisdiction 

Fire
Development Services 

YesNoFY2029

*Represents annual commitment by the Town of Knightdale 

CONNECTED & INCLUSIVE 

Knightdale actively pursues balanced growth with exceptional design to maintain its small town feel and appearance. Through the creation of unique community spaces and a welcoming environment for entrepreneurs and small businesses, we are creating a connected and inclusive town. 

Implementation Items Department(s) CIP Approval Required Funding CommittedTarget Date 

Support Local Entrepreneurs and Businesses 

  • Facilitate 7th Launch Knightdale cohort 
  • Develop brand and identify formal launch date for Town business-support initiative (Spring 2025) 
  • Host 2025 Business Workshop Series 
  • Facilitate networking events in partnership with Rotary Club 
  • Implement business consultation and permitting support program   
Administration 
Development Services
Community Relations
N/AYesFY2026*

Explore Missing Infrastructure Connections (Roadways, Sidewalks, Greenways, Utilities, etc.) 

  • Create infrastructure map 
  • Explore connection options  
Development Services
Finance
Public Works 
YesN/AFY2026

Deliver Comprehensive Specials Events Programming for Citizenry 

  • 27 events planned for 2025 
RecreationYesYesFY2026*

Develop “Welcome to Knightdale” Program

  • Postcard based welcome for new residents with information in key services and programs 

Community Relations
YesYesFY2026

Complete Sidewalks Infrastructure Along: 

  • First Avenue and Old Knight Road 
  • First Avenue and Smithfield Road 
Development Services
Finance
Public Works
YesNoFY2026

Facilitate Citizen Engagement Commitments 

  • Facilitate 4th Cohort of Mayors Academy 
  • Facilitate Community Planning and Citizens Police Academies 
All DepartmentsNoNoFY2026*

Expand Program Offerings for 13-18 Year Ages 

  • Develop programming targeting transitional teenage demographic 
  • Target “unsupervised youth” emerging issue for local governments 
Recreation
Police
NoNoFY2026

Install Street Clock in Downtown 

  • Traditional investment to honor Town’s centennial anniversary 
Public WorksYesNoFY2026

Facilitate Camp P.R.I.D.E. 

  • KPD camp designed to support local youth 
PoliceNoYesFY2026*

Explore Feasibility of Winter Décor as Local Economic Boost 

  • Ice rink, lights, decorations, etc. 
Public Works
Recreation
TBDNoFY2027

Adopt an Economic Investment Plan for Downtown 

  • Use the Development Finance Initiative (DFI) at the UNC School of Government to prepare a plan to attract private investment 
Development Services
Community Relations
YesNoFY2027

Develop Mass Transit Strategy 

  • Develop and implement program 
Development ServicesYesNoFY2029

*Represents annual commitment by the Town of Knightdale 

SUSTAINABLE 

Knightdale promotes the stewardship of its environment, the resiliency of its resources, and the maintenance of a financially sustainable government.  

Implementation Items Department(s) CIP Approval Required Funding CommittedTarget Date 

Adopt a Knightdale Sustainable Plan 

  • Create local plan to minimize future environmental impact, promote social responsibility, and ensure long-term economic viability of the Town  
Administration
Development Services
NoNoFY2026

Partner with Wake County Housing Affordability & Community Revitalization 

  • Develop interlocal agreement with Wake County to augment the Affordable Knightdale Plan 
Development Services NoYesFY2026
Receive Unqualified Financial Audit Opinion for FY2025Finance NoYesFY2026*

Complete Comprehensive Budget Document

  • Submit for National GFOA Distinguished Budget Presentation Award 
FinanceNoYesFY2026

Prioritize CAMPO Transportation Studies 

  • Explore funding strategies and leverage opportunities for Eastern Wake County 
Development ServicesN/ANoFY2026*

Develop Agritourism Strategy 

  • Promote & support farms in our ETJ 
Community Relations
Development Services
NoN/AFY2026

Prioritize/Recruit Incubator Space for Small Businesses 

Seek approach opportunity with private development partner to realize facility. 

Development ServicesN/AN/AFY2026*

Determine Future Use of Former Public Works Facility 

  • Determine future use of facility as Public Works Department has relocated to Great Falls Court 
Administration
Public Works
Finance
YesNoFY2027
Extend Widewaters Parkway over Railroad Development ServicesYesNoFY2029

*Represents annual commitment by the Town of Knightdale 

ACTIVE & HEALTHY  

Knightdale brings people together and boasts happy residents by promoting and sustaining a high quality of life and providing recreation and leisure activities to meet diverse interests.   

Implementation Items Department(s) CIP Approval Required Funding CommittedTarget Date 
Replace Playground at Knightdale Station Park Public Works YesYesFY2025

Complete Mingo Creek Greenway Extension 

  • 1.5 mile extension connecting Mingo Creek Park to Knightdale Station Park 

 

Development Services 
Public Works
Finance
YesYesFY2025
Re-launch Farmer’s Market Program Administration
Community Relations
NoNoFY2026

Launch Cultural Arts Programming Partnership with the United Arts Council of Raleigh & Wake County 

  • Partnership designed to expand cultural and arts programming opportunities for residents 
RecreationNoYesFY2026

Explore Feasibility of Developing Major Passive Park Facility – Hodge Road at I-87 

  • Explore partnership opportunities with NCDOT and other applicable stakeholders 

Development Services 
Recreation
Finance 

YesNoFY2026

Explore Feasibility of Constructing a Skate Park 

  • Identify location and create conceptual design with construction cost estimate (FY2026) 
Parks & Recreation
Public Works
YesNoFY2026

Construct Croom Family Park 

  • Future 33-acre facility located at the intersection of Marks Creek and Eagle Rock Roads  
  • Design facility (FY2027)
  • Initiate construction (FY2028) 
Recreation
Finance
Public Works
YesNoFY2028

Construct Knightdale Community Center 

  • Complete Community Spatial Needs Study (FY2024) 
  • Prepare debt service strategy (FY2025)  
  • Prepare Construction Plans (FY2026) 
  • Explore feasibility of capital fundraising campaign (FY2026) 
  • Develop partnership(s) for the creation of a Teen Center in new facility (FY2026-27) 
  • Initiate construction (FY2028) 
Recreation
Development Services
Public Works 
Finance
YesNoFY2028

 

ORGANIZATIONAL EXCELLENCE 

Knightdale’s government is operated efficiently and transparently by outstanding employees who focus on excellent customer service and open communication. 

Implementation Items Department(s) CIP Approval Required Funding CommittedTarget Date 

Relocate Human Resources and Finance Departments to The Lofts at Knightdale Station 

  • Support services commitment necessary to prolong lifespan of current Town Hall facility 
Administration
Human Resources
Finance 
NoYesFY2025

Facilitate 2025 State of the Town Event 

  • Annual program recognizing past year’s accomplishments 
  • Recognize local business community 
  • Recognize Community Appearance Award recipients 
Community Relations
Development Services
NoYesFY2026*

Maintain Commitment to Area Colleges/Universities 

  • Provide instructional support for the Basic Law Enforcement Training (BLET) 
  • Provide instructional support and internship opportunities for NC State MPA program 
  • Develop Administrative internship program for area HBCU MPA students 
Administration
Human Resources
Police
Community Relations
NoYesFY2026*

Support Succession Programming Commitments for Staff 

  • Facilitate 2nd cohort of the Supervisory Training Program 
  • Facilitate 1st cohort of Conflict Resolution Certificate Program with the University of Alabama 
  • Support 1st cohort of NCSU MPA commitment with other Wake County governments   
Administration
Human Resources
YesYesFY2026*
Facilitate Annual Cultural Awareness and Appreciation Program Human ResourcesNoYesFY2026*

Transition Strategic Planning and Performance Management Programs to a Comprehensive Digital Platform 

  • Offer quarterly updates to improve organizational transparency 
  • Develop user-friendly dashboard approach to access key information  
AdministrationNoYesFY2026

Launch Centralized Webpage for Knightdale Regulatory Requirements 

  • Create singular location for all development regulations to assist development community 
  • Developers’ “Toolkit” 
Community Relations
Development Services 
NoYesFY2026
Receive National GFOA Certificate of Achievement for Excellence in Financial Reporting (CAFR Program) FinanceNoYesFY2026*

Complete Citizens’ Financial Report (PAFR)  

  • Release publication including PSA via social media outlets 
  • Submit for National GFOA Award for Outstanding Achievement in Popular Annual Financial Reporting  
FinanceNoYesFY2026*
Obtain AAA Bond Rating FinanceNoYesFY2026

Obtain Commission for Accreditation of Parks and Recreation Agencies (CAPRA) Recognition 

  • National facilities and programming quality assurance program 
RecreationNoN/AFY2027

*Represents annual commitment by the Town of Knightdale